Healthy Brands perform better

In the "Era of Agency," brands must shift from consumer-centric to human-centric approaches, empowering individuals as change agents by addressing personal aspirations, challenges, and societal impact. This involves providing practical solutions, responsible innovation, well-being, authentic purpose, and community connection. Health is a priority, with consumers seeking to improve their quality of life but still striving to feel their best. Brands that inspire healthier lifestyles perform 38% better than average, highlighting the opportunity to support consumers' well-being journeys.

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