Health Spending continues to grow

A VML report reveals that consumers are increasingly prioritizing health in their budgets, with global net wellness spending rising by 16%. Health and well-being purchases now rank just behind spending on children and groceries, reflecting a growing focus on personal care. This shift is further evidenced by an 18% decline in soda purchases and a 23% drop in spending on alcoholic drinks. Acting more intuitively, 46% of consumers are paying closer attention to their bodies compared to last year, leading to more needs-based decisions. As wellness moves from being merely aspirational to becoming a foundational aspect of daily life, it has earned its status as a “protected category” in year-over-year spending.

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