Brands need to improve their consumer's health

The 2023 Meaningful Brands report explores the rise of the “Me-conomy,” where consumers prioritize personal well-being, joy, and convenience while expecting brands to drive social change and sustainability. People increasingly scrutinize brands through a personal lens, seeking authentic contributions to societal progress. Brands that meet these expectations perform better financially, with top-rated Meaningful Brands outperforming the stock market by 222%. In this era, consumers demand both personal benefits and genuine societal impact. For more details, visit the 2023 Meaningful Brands report.

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